In this episode of AI For Business Growth, Dr Andree Bates is joined by Danielle Michaely, Co Founder of Konnecto.    Konnecto is an AI powered platform that gives full visibility as to why customers purchase from you, and why they've purchased from your competitors. Brands are usually unsuccessful in their marketing strategy and execution as they don’t know what motivates their customers to buy.   Konnecto is used to help increase conversions and reduce the cost of acquisition by actually telling marketers what the best action is instead of requiring them to guess. It will give you recommendations on exactly what you need to change to become the preferred choice.    In this episode you will learn:  What Konnecto is How Konnecto works Why you should use Konnecto as part of your marketing strategy   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: https://www.konnecto.com/   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter