In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Alex Fink, founder of Otherweb, to discuss the topic of fake data AI and how to deal with it.   They explore how AI differs from fake news and other forms of misinformation and Alex emphasises that the biggest problem facing humanity today is the abundance of junk information. Alex explains the need for fake news detectors amid the worsening state of journalism. He also touches on the capability of generative AI to create various hallucinations and draw historical parallels to the current situation.   Dr Bates and Alex explore the trends in AI, the future of the technology, how AI can enhance the quality of information people consume, particularly in the pharmaceutical industry where misinformation and media play a significant role.   In this episode you will learn: How AI distinguishes itself from fake news and other forms of misinformation How journalism is deteriorating with the boom in AI How AI can improve the quality of information consumed by people The biggest challenges for the pharmaceutical industry in relation to misinformation and media Why there is a need to change the model of value-based pricing in the pharmaceutical industry   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Find out more about Otherweb by visiting their website: https://otherweb.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter