In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Frank Mendoza, founder of Catalytics.   They explore the risks associated with large language models and the advancement of generative AI, which is rapidly progressing logarithmically. Mendoza emphasises how AI is levelling the playing field and discusses the biggest opportunities for generative AI, particularly in patient engagement and support. They explore its potential in clinical trials, drug discovery, and the future of the pharmaceutical industry. Addressing the risks, they share insights on mitigating them through responsible AI practices.   The disruption of the pharma industry is also explored, along with how startups can bring about change and thrive in this evolving landscape. Andree & Frank examine what the pharmaceutical industry needs to change the most to survive and thrive, and the significance of fostering an environment of experimentation with AI.   In this episode you will learn: The risks associated with large language models and the advancement of generative AI How generative AI can be leveraged to enhance patient engagement and support in the pharmaceutical industry The potential applications of generative AI in clinical trials and drug discovery  How the pharmaceutical industry can create a competitive advantage   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   For more information about Frank’s work with Catalytics, head to their website: https://catalyticsconsulting.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter