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Advertising Is Up For Grabs - Bennett D. Bennett, Writer

Advertising Is Up For Grabs - Bennett D. Bennett, Writer

FromSweathead, A Strategy Podcast


Advertising Is Up For Grabs - Bennett D. Bennett, Writer

FromSweathead, A Strategy Podcast

ratings:
Length:
70 minutes
Released:
May 23, 2018
Format:
Podcast episode

Description

The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live.

He's also hosting a free portfolio program over summer: https://www.theconceptingclass.org/

We discuss:
- What's going on with agencies right now?
- The Upfronts and New Fronts
- Diversity in the key of "real talk" (The Pipeline Is Blocked, Progress Isn't Cute, Roadblocks Ahead)
- Career burnout
- Where does a hybrid work?
- The American idea "Everything is up for grabs"

Video: http://www.sweathead.co

Bennett on Twitter: https://twitter.com/theacecapade
The Drum: http://www.thedrum.com

Mark: http://www.twitter.com/markpollard
Email newsletter: http://eepurl.com/dscjW5
Released:
May 23, 2018
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.