Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing.

We discuss:
- The key concepts of search
- What to look for when you think about buying a website
- Rap
- Rap
- Rap
- How strategists can use search in their non-search work

You can find Michael here:
http://www.twitter.com/ipullrank
http://www.ipullrank.com

---- Internets:
YouTube: http://bit.ly/2Ji3zNt
Community: http://www.sweathead.co
Twitter: http://www.twitter.com/markpollard
Instagram: http://www.instagram.com/markpollard