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    Data And The Right Side Of Creepy - Mark Cripps, CMO

    Data And The Right Side Of Creepy - Mark Cripps, CMO

    FromSweathead, A Strategy Podcast

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    Data And The Right Side Of Creepy - Mark Cripps, CMO

    FromSweathead, A Strategy Podcast

    ratings:
    Length:
    48 minutes
    Released:
    Apr 23, 2018
    Format:
    Podcast episode

    Description

    Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles that often involved working out how to help "digital" and all things data make sense to people who weren't as familiar as he.

    We discuss:
    - The evolution of data within agencies
    - Key data and direct marketing concepts (a great 101)
    - How The Economist thinks of the marketing discipline

    Mark Cripps: https://twitter.com/crippo
    The Economist: https://www.economist.com

    Video: http://www.sweathead.co
    And me: http://www.twitter.com/markpollard
    Email newsletter: http://eepurl.com/dscjW5
    Released:
    Apr 23, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.