44 min listen
155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber
155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber
ratings:
Length:
32 minutes
Released:
Apr 18, 2023
Format:
Podcast episode
Description
Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling. Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.Keep up to date with the latest news from The Marketing Millennials: Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com0:00 Intro1:56 Marketing and Revenue3:08 Influence of Sales on Marketing6:08 Team Structure and Alignment10:08 Go-to-Market Goals13:34 Making the Jump to a CRO19:35 Scaling with Technology24:24 A Marketing Hill to Die On28:46 Words of Advice31:17 Contact Us
Released:
Apr 18, 2023
Format:
Podcast episode
Titles in the series (100)
37 - Email Marketing for eCommerce with Chase Dimond by The Marketing Millennials