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155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

FromThe Marketing Millennials


155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

FromThe Marketing Millennials

ratings:
Length:
32 minutes
Released:
Apr 18, 2023
Format:
Podcast episode

Description

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.  Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.Keep up to date with the latest news from The Marketing Millennials: Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com0:00 Intro1:56 Marketing and Revenue3:08 Influence of Sales on Marketing6:08 Team Structure and Alignment10:08 Go-to-Market Goals13:34 Making the Jump to a CRO19:35 Scaling with Technology24:24 A Marketing Hill to Die On28:46 Words of Advice31:17 Contact Us
Released:
Apr 18, 2023
Format:
Podcast episode

Titles in the series (100)

Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you. In this no BS, unfiltered marketing podcast, Daniel Murray unpacks the playbooks of marketers at the top of their game. We’ll get deep into conversation with some of the coolest companies in our industry. Every week you'll hear from guests like Jay Baer, Jack Raines, Ross Simmonds and Adrienne Barnes, finding out what they're doing right now and how you can use their actionable insights. From building profitable newsletters, to hacking TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials