Fanny RK makes jokes. She also does stand-up comedy. That's not to say her strategy at companies like Shopify and Johns St has ever made anybody laugh. But what if it did? What if a strategist used techniques that make people laugh to make strategy?

We discuss:
- A need for attention and immediacy
- Strategy as The Thing Before The Thing
- The role of uncontrollable laughter in ideas
- Writing and writing jokes
- Techniques strategists can use

You can find Fanny RK http://twitter.com/fannyrk and at Shopify or on stages around Toronto

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