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The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter

The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter

FromSweathead, A Strategy Podcast


The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter

FromSweathead, A Strategy Podcast

ratings:
Length:
38 minutes
Released:
Dec 3, 2018
Format:
Podcast episode

Description

Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and having experienced an assault while working with a patient, Ryan switched into a copywriting career later than many.

We discuss:
- What's distracting the industry now
- Why is everything so bland?
- The power of irreverence, humor, and negativity
- The industry's insecurity
- Ryan's work as a psychiatrist
- Why people call things "negative" and what they're missing out

You can find Ryan at http://www.twitter.com/dr_draper

More Internets:
Instagram http://www.instagram.com/markpollard
Strategy class http://www.skl.sh/markpollard
Articles http://www.markpollard.net
Released:
Dec 3, 2018
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.