Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising".

Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia.

We discuss these things:
- WTF is data anyway?
- The Dunning-Kruger effect (where the incompetent think they're good and the competent do not)
- Sturgeon's Law (output connecting to the quality of output)
- The importance of being confident in your own self-doubt

You can find Eaon on Twitter here: http://www.twitter.com/eaonp

And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054

For the video, visit http://www.sweathead.co

You can find Mark at http://www.twitter.com/markpollard