Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling.

Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital.

Yes, she keeps busy. Mad busy.

In this interview, we discuss:
- What makes good copywriting
- Giving feedback to writers
- Respecting the craft

You can find Vikki at http://www.vikkirosswrites.com and http://twitter.com/VikkiRossWrites

Video: http://www.sweathead.co

Mark: http://www.twitter.com/markpollard
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