49 min listen
What Makes People Buy Things? - Richard Shotton, Data Boss
What Makes People Buy Things? - Richard Shotton, Data Boss
ratings:
Length:
51 minutes
Released:
Feb 26, 2018
Format:
Podcast episode
Description
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
Released:
Feb 26, 2018
Format:
Podcast episode
Titles in the series (100)
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