31 min listen
30: How Behavioural Biases Drive Marketing Outcomes
FromThe Media Weekly
ratings:
Length:
35 minutes
Released:
Aug 11, 2022
Format:
Podcast episode
Description
This Media Weekly, we have an awesome conversation with the brilliant Richard Shotton – the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
We discuss the role behavioural science plays in marketing and comms, which cognitive biases are under-used in marketing, and the role behavioural science can play in how marketing steps up in the midst of the cost of living crisis now engulfing many markets around the world.
As ever we love your feedback. If you have any thoughts or comments on the Media Weekly please do get in touch.
We discuss the role behavioural science plays in marketing and comms, which cognitive biases are under-used in marketing, and the role behavioural science can play in how marketing steps up in the midst of the cost of living crisis now engulfing many markets around the world.
As ever we love your feedback. If you have any thoughts or comments on the Media Weekly please do get in touch.
Released:
Aug 11, 2022
Format:
Podcast episode
Titles in the series (85)
9: GA4 for marketers | Worlds Collide – What Web3 and the metaverse mean for brands by The Media Weekly