31 min listen
60: The Rise of Connected TV
FromThe Media Weekly
ratings:
Length:
25 minutes
Released:
Mar 30, 2023
Format:
Podcast episode
Description
This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how consumer viewing habits are changing and how viewing trends will drive opportunities for marketing and advertising.
Listen as we discuss:
How does connected TV work
The difference between CTV and OTT
What are the main opportunities and challenges for brands
Listen as we discuss:
How does connected TV work
The difference between CTV and OTT
What are the main opportunities and challenges for brands
Released:
Mar 30, 2023
Format:
Podcast episode
Titles in the series (85)
9: GA4 for marketers | Worlds Collide – What Web3 and the metaverse mean for brands by The Media Weekly