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60: The Rise of Connected TV

60: The Rise of Connected TV

FromThe Media Weekly


60: The Rise of Connected TV

FromThe Media Weekly

ratings:
Length:
25 minutes
Released:
Mar 30, 2023
Format:
Podcast episode

Description

This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how consumer viewing habits are changing and how viewing trends will drive opportunities for marketing and advertising.


Listen as we discuss:

How does connected TV work
The difference between CTV and OTT
What are the main opportunities and challenges for brands
Released:
Mar 30, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.