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64: Yes PR Cannes! Jo-ann Robertson on Winning Work

64: Yes PR Cannes! Jo-ann Robertson on Winning Work

FromThe Media Weekly


64: Yes PR Cannes! Jo-ann Robertson on Winning Work

FromThe Media Weekly

ratings:
Length:
33 minutes
Released:
Apr 27, 2023
Format:
Podcast episode

Description

This week, we're joined by Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.

In part one of a special two-part Media Weekly special, Jo-ann gives us the lowdown on what goes on behind the closed doors of a Cannes jury room and what to expect from 2023’s creative crop.

Listen as we discuss:

What’s exciting about this year’s contenders
Exactly what the PR jury will be looking out for
Her top tips for cracking Cannes 
Released:
Apr 27, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.