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    54: The Super Bowl LVII Special

    54: The Super Bowl LVII Special

    FromThe Media Weekly

    Start listeningView podcast show

    54: The Super Bowl LVII Special

    FromThe Media Weekly

    ratings:
    Length:
    39 minutes
    Released:
    Feb 16, 2023
    Format:
    Podcast episode

    Description

    This week's Media Weekly is a Super Bowl special! We’re joined by John Anselmo, PHD US Chief Innovation Officer, to discuss his perspective on how the Super Bowl played out culturally and in marketing this year, and to share some key learnings that marketers can take away.

    Listen as we discuss;

    What it takes to make a Super Bowl ad
    What sort of data is a marker of success
    Key macro trends/themes that were prominent 
    Released:
    Feb 16, 2023
    Format:
    Podcast episode

    Titles in the series (85)

    PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.