Getting your message out into the world has been getting more difficult for years now. The amount of content is causing noise across all channels. Some people are slightly better at the hype of influence. There are some that so powerful in the hype strategies that they are hard to ignore. Our guest today is Michael Schein, author of The Hype Handbook. This book looks at the strategies that propagandists and cult leaders use to get people into action. Michael Schein and I discuss how you can learn from these mischief-makers to increase your influence. Micheal Schein has articles that have appeared in Fortune, Forbes, Inc, and Psychology Today. Learn from infamous Influencers that have always deployed the power of hype to get what they want. Get the show notes for Micheal F. Schein – Interview with the Author of “The Hype Handbook” Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MichaelSchein with your host @GeneHammett http://bit.ly/MichaelSchein  #TheHypeHandbook #GeneHammettPodcast #Leadership #GHepisode699 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!