Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don’t have the depth required to book yourself solid. Get the show notes for 064 Michael Port | There is Nothing MORE Valuable Than Understanding Your Target Market Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TargetMarket #Audience #Episode064 #Podcasts Give Leaders in the Trenches a review on iTunes!