So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake. John Cote knew he wanted to focus his services and become a market leader in building websites, creating powerful marketing campaigns and getting amazing results for one target market. This journey has taken John to a place where he is no longer only trading time for money. Get the show notes for 061 John Cote | How A Digital Agency Found Their Target Market Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @johnwcote #BuildingWebsites #MarketLeader #Episode061 #Podcasts Give Leaders in the Trenches a review on iTunes!