Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath. Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts. Give Leaders in the Trenches a review on iTunes!