Creating organic content where your buyers hang out is one of the best ways you can collect customer insights. It's your goal as the marketer to learn everything there is to know about the platform and how your customers use it, then optimize your content strategy to be as effective as possible. But how do you measure effectiveness? One of those measurements are your learnings. The comments, DMs, and conversations that are created by putting your point of view out in public can lead to huge insights that can change the way you do business. 
In this episode, Chris shares his playbook on how to get started creating organic content and then using micro-innovations to maximize insights.
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Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.