64 min listen
RV152 - Holistic Measurement in B2B RevOps | Chris Walker Weekly episode 7
RV152 - Holistic Measurement in B2B RevOps | Chris Walker Weekly episode 7
ratings:
Length:
50 minutes
Released:
Mar 10, 2024
Format:
Podcast episode
Description
In this week’s event, Chris peels back the layers of B2B go-to-market strategies, revenue operations, and the often debated topic of benchmarking in marketing operations. The discussion delves into the potential pitfalls of industry benchmarks, the intricacy of marketing and sales integration, and the evolving landscape of data architecture within CRM systems.
Chris challenges the accuracy and usefulness of common industry benchmarks and advises listeners on more effective ways of measuring and reporting go-to-market success. Guests and contributors share observations and pressing questions on topics ranging from the role of SDRs in creating value, the impact of marketing on revenue, to the strategic decisions behind event participation. The episode is rich with insights on making B2B marketing more data-driven, customer-centric, and aligned with today's digital-first landscape.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Chris challenges the accuracy and usefulness of common industry benchmarks and advises listeners on more effective ways of measuring and reporting go-to-market success. Guests and contributors share observations and pressing questions on topics ranging from the role of SDRs in creating value, the impact of marketing on revenue, to the strategic decisions behind event participation. The episode is rich with insights on making B2B marketing more data-driven, customer-centric, and aligned with today's digital-first landscape.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Mar 10, 2024
Format:
Podcast episode
Titles in the series (100)
7 - Paid Social vs. SEO | Demand Gen Live S1 x07 by B2B Revenue Vitals