53 min listen
RV142 - Silo’d Departments vs An Integrated GTM Team
RV142 - Silo’d Departments vs An Integrated GTM Team
ratings:
Length:
21 minutes
Released:
Feb 11, 2024
Format:
Podcast episode
Description
Chris joined Blake from Marketerhire to talk about transformative strategies of thought leadership in the B2B sector. The focus is on the evolution of go-to-market (GTM) analytics and operating models for B2B companies. Chris provides listeners with an immersive commentary on how the market dynamics have shifted and why certain methodologies are falling short of effectively driving business growth.
Revealing the intertwined relationship between company analytics and executive decision-making, Chris articulates why it is essential to view marketing, sales, and customer success as a single, unified go-to-market team. By dissecting the disconnects amongst departments, he sheds light on a more integrated approach, emphasizing a customer-centric model as the key to unlocking immense growth potential.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Revealing the intertwined relationship between company analytics and executive decision-making, Chris articulates why it is essential to view marketing, sales, and customer success as a single, unified go-to-market team. By dissecting the disconnects amongst departments, he sheds light on a more integrated approach, emphasizing a customer-centric model as the key to unlocking immense growth potential.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Feb 11, 2024
Format:
Podcast episode
Titles in the series (100)
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman by B2B Revenue Vitals