32 min listen
387: Measuring Marketing with Greg Stuart
387: Measuring Marketing with Greg Stuart
ratings:
Length:
35 minutes
Released:
Dec 12, 2023
Format:
Podcast episode
Description
Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along. In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
Released:
Dec 12, 2023
Format:
Podcast episode
Titles in the series (100)
Elevating Education with Jay Donohue of IAAP: Tagoras managing director Jeff Cobb interviews Jay Donohue, president and CEO of the International Association of Administrative Professionals (IAAP). Get show notes at http://www.leadinglearning.com/episode21 by Leading Learning Podcast