Soft skills training is a different beast than technical training, and Manny Avramidis, president and CEO of the American Management Association, knows this well. AMA provides management development and educational services to individuals and organizations in over 100 countries, with a primary focus on soft skills. In this episode of the Leading Learning Podcast, Manny talks with co-host Jeff Cobb about how the market for professional development and education has changed and matured during his quarter century working at AMA, how AMA places emphasis on the application of the skills and knowledge it teaches, and how it can say that a very impressive 98 percent of people who have taken AMA training confirm that they apply what they've learned. Manny also touches on his belief that a leader's success should be measured by the intelligence of their team, the value of leveraging partnerships, and why AMA and Tagoras (the parent company of Leading Learning) formed a partnership to allow membership organizations to get their learners access to AMAs library of 70 plus e-learning modules. For leaders of learning businesses and aspiring leaders, there's lots to glean from this conversation. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode376.