Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.