As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right? Who defines what’s right for you? And, when should you adjust your prices? Pricing is often considered a sales strategy, but price absolutely matters in your marketing too.In this episode, you’ll learn 3 reasons price matters in your marketing as well as 4 key areas you should consider as you set or evaluable your pricing strategy. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/106As an equestrian entrepreneur, your pricing is directly impacted by your business and personal goals for your business. Have your written out your goals yet? Get your FREE Goal Setting Cheat Sheet → Stormlily.com/goals- - - Take the Reins:  1:1 Coaching for Equestrian EntrepreneursUsing my unique Saddle Up & Go framework, you'll create and implement a cohesive social media, email, and website marketing strategy so you can build connections online that lead to customers.? Get started at Stormlily.com/reins ?