Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. ?)The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one.That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/97- - - Take the Reins:  1:1 Coaching for Equestrian EntrepreneursUsing my unique Saddle Up & Go framework, you'll create and implement a cohesive social media, email, and website marketing strategy so you can build connections online that lead to customers.? Get started at Stormlily.com/reins ?