When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers. And ideally, as you deepen that connection, it’s building trust in you and your brand. And if you’ve heard me say it once you’ve heard me say it 100 times: your followers and potential customers are buying from people, brands, and businesses that they know, like, and trust.Connection matters.That’s why in this episode you’ll learn two strategies to keep in mind so that you can create content on social media that’s a tool for you to really connect with more of the right people on social media.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/93- - - Take the Reins:  1:1 Coaching for Equestrian EntrepreneursUsing my unique Saddle Up & Go framework, you'll create and implement a cohesive social media, email, and website marketing strategy so you can build connections online that lead to customers.? Get started at Stormlily.com/reins ?