How specific are you when you describe what you do and who you serve? As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing will become. Listen in as Dani shares the six benefits she’s experienced by niching down, and how you can enjoy these same benefits in your horse business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/32.- - - Take the Reins:  1:1 Coaching for Equestrian EntrepreneursUsing my unique Saddle Up & Go framework, you'll create and implement a cohesive social media, email, and website marketing strategy so you can build connections online that lead to customers.? Get started at Stormlily.com/reins ?