Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and revenue.

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In this episode, you’ll learn how to raise the issue of price and budget in a way that frames your value for increased conversions.

First, you’ll learn about the value-based approach and the cost-based approach and how to select what works for you.

Then, you’ll learn about the importance of an integrated sales process to frame your value before introducing price.

Finally, you’ll discover the effective technique of price anchoring and bracketing to introduce your price to align with value before learning the simple verbal commitment that dramatically increases your conversions from your proposal.

By the end of this episode, you’ll have a step-by-step process to speak to your client about pricing to convert more prospects into clients and grow your branding business.

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