In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.
? Learn more: ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/
Key Points:
> How brands can integrate into customer routines
> The role of rewards in maintaining customer interest
> Strategies for cutting through digital noise to reach consumers
> Assisting customers in achieving their goals with your brand
> Creating brand communications that are compelling but not overwhelming
Nir Eyal also shares insights on:
Staying focused in a world full of digital distractions
The importance of setting clear goals for better focus and productivity
Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.
Books Mentioned:
"Hooked: How to Build Habit-Forming Products"
"Indistractable: How to Control Your Attention"
If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.
For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/