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299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

FromBrand Master Podcast


299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

FromBrand Master Podcast

ratings:
Length:
43 minutes
Released:
Apr 25, 2024
Format:
Podcast episode

Description

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
? Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.
If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.
For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/
Released:
Apr 25, 2024
Format:
Podcast episode

Titles in the series (100)

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com