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271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

FromBrand Master Podcast


271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

FromBrand Master Podcast

ratings:
Length:
14 minutes
Released:
Jul 14, 2023
Format:
Podcast episode

Description

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors

? Learn more: https://brandmasteracademy.com/brand-master-podcast/


First, you’ll learn what brand salience is and why salient brands are so effective.

Then, you discover why brand salience is so important in the buying decision and how to measure how salient your brand is in the market.

Next, you’ll discover what drives brand salience including how the quality and quality of memory structures along with physical and mental availability shape consumers’ decisions.

Then you’ll discover 5 plucky ways to build brand salience from emotional storytelling to increasing availability.


For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Jul 14, 2023
Format:
Podcast episode

Titles in the series (100)

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com