Learn how to find a sustainable competitive advantage for your brand in five simple steps.
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First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it. 
Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.
These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas and ultimately creating a differentiation strategy with a competitive edge over the competition. 
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