By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.

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Before we address what brand positioning is, we’ll look at the critical role of branding and brand strategy.

Next, you’ll discover that most brands don’t actually have a defined position in the market or even a brand positioning statement and why it’s so important to provide our audience with meaning for segmentation and brand recall.

Then we’ll take a look at each one of the brand positioning principles

If you want to build brands that give your audience a reason to turn their heads, then take these 8 brand positioning principles into your brand strategy development processes and build effective and differentiated brands.

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