By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your market.

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First, you’ll discover that although market research is not as exciting as brand identity design or brand storytelling, the results it can achieve certainly are.

Then, we’ll answer the question “what is market research?” and how it can help brand managers and strategists to make more informed strategic branding decisions.

Next, you’ll learn why market research is so important and how most businesses fail because when they don’t effectively understand their market landscape.

Then you’ll discover the 7 key benefits of market research, which will help you to better understand your target market and analyze your competitors.

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