By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.

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First, we’re going to define exactly what your brand building efforts aim to achieve and why that’s so important for your target market research and analysis.

Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources.

Then, we’ll cover the 6 steps and tactics you can use to identify your target market.


This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions.

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