By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.

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First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs get it wrong.

Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing and much more.

Then, you’ll discover how brand strategy differs to marketing strategy in the way it defines who it wants to influence and how it will influence them.

Finally, you'll learn that brand strategy is the who, what, why and how while the marketing strategy is the where and when.

Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/