By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do and how to manage your brand more effectively.

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First, you’ll discover how expansive the brand manager’s role is and how it encompasses everything the brand does and communicates.

Next, we’ll cover some critical questions brand managers need to ask to analyse and optimise the performance and management of their brand.

Then, we’ll compare the brand management roles of brand managers from the big business world and the small business world and how they oversee brand-building roles such as content creators, designers, developers, copywriters, Facebook and Google ads experts and social media managers.

Finally, you learn the key responsibilities of a brand manager, how to become a brand manager and how to build a brand in 2020.


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