By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively.

? Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn about the variety of roles involved in building a strategic brand and the role of the brand manager once the brand is handed over.

Next, you’ll discover the advantages of effective brand management including increased brand loyalty, brand awareness & recall and increased brand advocacy.

Then, we’ll dive into the principles of brand management, specifically the tangible brand assets and the intangible brand elements.

Finally, you’ll learn the key to brand management success and how brand managers benefit from looking beyond digital marketing metrics.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/