In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from Motto agency in New York.? Learn more: https://brandmasteracademy.com/brand-master-podcast/In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work, to advising brands on diversity inclusion and big picture meaning.Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.|We also discuss the evolution of the branding industry and how brand strategists must educate their clients and how to build a branding agency from scratchFor more brand strategy resources and downloads visit https://brandmasteracademy.com/