In this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast!  Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast.Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and framework to create a highly sought-after, stand-out brand.Some of the topics we discuss include:The true definition of a brand - [SPOILER ALERT] it’s not what you thinkThe difference between branding and brand strategyHow customers choose the brands they want to do business withThe steps to defining and building your brand strategyThe value of focusing on customer relationships vs customer transactionsThe need for understanding your audience and your competitors to create your positioningYour brand voice is as important, if not more, than your visual identityThe habits and values that help brand strategists thrive in their careerRESOURCES FROM THIS EPISODE:Stephen’s website - Brand Master AcademyPro Brand Strategy Blueprint