#1 Welcome to inaugural episode of SIMPLE brand with Matt Lyles!In this first episode, Matt explains why simplicity needs to be your business' focus that will help you brand out from the crowd. And he shares his SIMPLE Playbook - six behaviors that you, and your team members, can instill to create simple experiences.We hope you enjoy our first episode and are excited for you to hear the next ones. We'll have great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!