In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth.Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce.She’s been named twice as one of the top 50 business thinkers in the world by Thinkers50. She’s a regular contributor to Forbes, Entrepreneur, Fast Company, and Harvard Business Review.And she’s the host of the What's Next! With Tiffani Bova podcast.Tiffani and I discuss the impact your brand has when you place an equal focus on both customer experience and employee experience.Here’s what we discuss:How Tiffani defines “happy employees”The fastest way to get customers to love your brand is to get employees to love their job.How a focus on reducing customer effort has created the “CX Delimma” The pandemic shined a light onto the lack of investment brands have made for employeesWhat companies see when they place a simultaneous focus on CX and EXHow to help your employees instill an experience mindset How Best Buy was able to turn things around by placing an equal focus on CX and EXRESOURCES FROM THIS EPISODE:Tiffani's siteTiffani’s book - The Experience Mindset: Changing the Way You Think About GrowthTiffani’s book - Growth IQ: Get Smarter About the Choices that Will Make or Break Your BusinessTiffani's podcast - What's Next! With Tiffani BovaTiffani on LinkedIn