53 min listen
Derrick Daye - Building a Brand That Lasts
Derrick Daye - Building a Brand That Lasts
ratings:
Length:
37 minutes
Released:
Nov 29, 2023
Format:
Podcast episode
Description
In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.Here’s what we discuss:How brand strategy has evolved vs. what has stayed the sameThe best definition of a brandHow to tie brand and business strategy together when starting a brandHow branding and customer experience relateThe best way to build a brandHow to create a strong emotional connection with your customersWhy storytelling is key to the brand conversationRESOURCES FROM THIS EPISODE:Derrick's websiteDerek's publication - Branding Strategy InsiderDerrick on LinkedIn
Released:
Nov 29, 2023
Format:
Podcast episode
Titles in the series (100)
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