Branding is absolutely critical to a business because of the overall impact it makes on your company. The most important reason branding is important to a business is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the company's face.
 Daniel Patterson is a founder and creative director of Highly Media - A brand strategy & creative design consultancy in Whales, the UK's creative hub. Dan and I had a great conversation and spoke on a lot of valuable things about what is branding, how branding is essential to any organisation and how young creatives can get into the field of branding and logo design. He also shed some light on how much you should charge for a logo or building a brand presence. We also discussed various takes cause of which a company goes for a rebranding project of their entire ecosystem. 
Thank you for listening to this episode of Nodes of Design. To get more insights, you can follow Daniel on Instagram @brandingdan to upload some excellent content on how to enhance your brand presence and other topics related to brand strategy and identity. 
If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.