Jakob Nielsen, Ph.D., is a usability pioneer with 41 years of experience in UX and the Founder of UX Tigers. He founded the discount usability movement for fast and cheap iterative design, including the heuristic evaluation and the 10 usability heuristics. He formulated the eponymous Jakob’s Law of the Internet User Experience. Named “the king of usability” by Internet Magazine, “the guru of Web page usability” by The New York Times, and “the next best thing to a true time machine” by USA Today. Previously, Dr. Nielsen was a Sun Microsystems Distinguished Engineer and a Member of Research Staff at Bell Communications Research, the branch of Bell Labs owned by the Regional Bell Operating Companies. He is the author of 8 books, including the best-selling Designing Web Usability: The Practice of Simplicity (published in 22 languages), Usability Engineering (26,439 citations in Google Scholar), and the pioneering Hypertext and Hypermedia (published two years before the Web launched). Dr. Nielsen holds 79 United States patents, mainly on making the Internet easier to use. He received the Lifetime Achievement Award for Human–Computer Interaction Practice from ACM SIGCHI.



Buckle up, designers! In this episode, we crack open the UX vault:

From humble beginnings to shaping the digital world, dive into Nielsen's inspiring journey.
Heed the master's voice! Get actionable tips to launch your UX career.
Prepare for the future! Discover how usability evolves with AI and tech's rapid shift.
Demystify heuristic evaluation, Nielsen's groundbreaking method that still rocks the design world.
Shatter usability testing myths and learn how to integrate it for optimal outcomes.
Conquer mobile design across diverse platforms and devices.
Master the art of balancing beauty and function – a design that delights and works!
Plus, a peek into Nielsen's day, and the heroes who inspire him.

Ready to unlock the secrets of user-centered design? Hit play and join the Nodes of Design revolution!


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Jakob Nielsen,
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And check his website: www.uxtigers.com


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