How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.
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Show Notes

Draft — Nick's design consultancy
Value Based Design — Nick's upcoming book
Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode
Cadence & Slang — Nick's book about interaction design
Pricing Creativity — a book by Blair Enns
What to Learn From Tropicana’s Packaging Redesign Failure?
Draft's best case studies
Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page)
Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs)
Mobile First — a book by Luke Wroblewski
Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics
Sample application form for Draft Revise
Give It Five Minutes — an article by Jason Fried
Follow Nick on Twitter: @nickd

Today's Sponsor
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