61 min listen
70: Refactoring UI: Concept to Launch
ratings:
Length:
76 minutes
Released:
Jan 10, 2019
Format:
Podcast episode
Description
If you listen regularly to the Art of Product podcast, then you’re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention them, but Adam is once again their special guest.
Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!
Today’s Topics Include:
Concept and Collaboration: How Adam and Steve work together to create courses
Be genuinely helpful by offering free, good content for people to know, like, and trust you
Build an audience/authority on a topic to make people want to learn from you
Understand difference between what you care about vs. what your audience cares about
Care about quality and effort put into all aspects; utilize Steve’s design tips on Twitter
Signals and validation that your content resonates with and is helpful to your audience
What Makes a Successful Partnership: Similar values, but complementary skills
Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
Launching Products and Surpassing Sales Expectations
Links and resources:
Adam Wathan (https://adamwathan.me/)
Nitpick CI (https://nitpick-ci.com/)
Refactoring UI (https://refactoringui.com/book/)
Refactoring to Collections (https://adamwathan.me/refactoring-to-collections/)
Full Stack Radio Podcast (http://www.fullstackradio.com/)
Adam Wathan’s MicroConf Presentation (https://microconf.gen.co/adam-wathan/)
Adam Wathan on GitHub (https://github.com/adamwathan)
Adam Wathan’s Email (mailto:adam.wathan@gmail.com)
Adam Wathan on Twitter (https://twitter.com/adamwathan)
7 Practical Tips for Cheating at Design (https://medium.com/refactoring-ui/7-practical-tips-for-cheating-at-design-40c736799886)
Steve Schoger (https://www.steveschoger.com/)
Steve Schoger on YouTube (https://www.youtube.com/channel/UCxqiDtkXtOCNJdckODHk9YA)
Heroicons (http://www.heroicons.com/)
Steve Schoger on Twitter (https://twitter.com/steveschoger)
Wes Bos (https://wesbos.com/)
Bootstrap (https://getbootstrap.com/)
Stripe (https://stripe.com/)
An eBook pricing model that resulted in $100,000 in sales (https://blog.asmartbear.com/selling-ebook.html)
Art of Product on Twitter (https://twitter.com/artofproductpod)
Derrick Reimer (http://www.derrickreimer.com) Website
Derrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) Website
Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)
Tuple (https://tuple.app/)
Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!
Today’s Topics Include:
Concept and Collaboration: How Adam and Steve work together to create courses
Be genuinely helpful by offering free, good content for people to know, like, and trust you
Build an audience/authority on a topic to make people want to learn from you
Understand difference between what you care about vs. what your audience cares about
Care about quality and effort put into all aspects; utilize Steve’s design tips on Twitter
Signals and validation that your content resonates with and is helpful to your audience
What Makes a Successful Partnership: Similar values, but complementary skills
Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
Launching Products and Surpassing Sales Expectations
Links and resources:
Adam Wathan (https://adamwathan.me/)
Nitpick CI (https://nitpick-ci.com/)
Refactoring UI (https://refactoringui.com/book/)
Refactoring to Collections (https://adamwathan.me/refactoring-to-collections/)
Full Stack Radio Podcast (http://www.fullstackradio.com/)
Adam Wathan’s MicroConf Presentation (https://microconf.gen.co/adam-wathan/)
Adam Wathan on GitHub (https://github.com/adamwathan)
Adam Wathan’s Email (mailto:adam.wathan@gmail.com)
Adam Wathan on Twitter (https://twitter.com/adamwathan)
7 Practical Tips for Cheating at Design (https://medium.com/refactoring-ui/7-practical-tips-for-cheating-at-design-40c736799886)
Steve Schoger (https://www.steveschoger.com/)
Steve Schoger on YouTube (https://www.youtube.com/channel/UCxqiDtkXtOCNJdckODHk9YA)
Heroicons (http://www.heroicons.com/)
Steve Schoger on Twitter (https://twitter.com/steveschoger)
Wes Bos (https://wesbos.com/)
Bootstrap (https://getbootstrap.com/)
Stripe (https://stripe.com/)
An eBook pricing model that resulted in $100,000 in sales (https://blog.asmartbear.com/selling-ebook.html)
Art of Product on Twitter (https://twitter.com/artofproductpod)
Derrick Reimer (http://www.derrickreimer.com) Website
Derrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) Website
Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)
Tuple (https://tuple.app/)
Released:
Jan 10, 2019
Format:
Podcast episode
Titles in the series (100)
25: Chaos, and Growing an Engineering Team: Ben introduces The 30-Day Code Quality Challenge and updates us on the progress of his first cohort. He has been receiving positive feedback and participants are engaging with the exercises and community forums. Derrick has hired an Elm engineer at Drip and they discuss the adoption of the Elm programming language in the industry. He also shares the hiring and pairing interview process of the candidate. by The Art of Product